Planning Above and Beyond - John GriffithsBookshop - Booksales/Site Drinks

 

Keep an eye open for the next drinks night at the Crown and Two Chairmen, Dean Street Soho - will post here!

Here are the top selling books for the first 9 months of 2005: 150 items sold. That's over £2,200 sales raking in £140 in commission for the drinks tab. I'll sort out a date for the next drinks night and will post it here. Still trying to decide whether to make it this side of Christmas or have a knees up early in January. Thanks you for your continued support on this one. Particular congrats to whoever bought a Platystation via the website! People are using the Amazon in ways that I never thought of. I think I am going to have to start listing the books CDs and DVDs you're buying which I haven't reviewed or even heard of!

The Mental World of Brands is the top seller. John Grant continues his reign as top author with 10 sales with his 2 volumes. But pride of place has to go to James Webb Young the legendary advertising man from JWT - whose book has gone to top seller without any pushing from me because I hadn't heard of it! The people have spoken! Will get my hands on it and review it very soon. Robert Heath's seminal work on low involvement processing continues to sell at £45 a time. Across the whole list of books purchased planning, research and brainstorming books are in roughly equal proportions.

1 Mental World of Brands Giep Franzen Margot Bouwen 7
2= A technique for producing ideas James Webb Young 6
2= The New Marketing Manifesto John Grant 6
2= The Art of Looking Sideways 6
5= The Hidden Power of Advertising Robert Heath 5
5= Participatory Workshops Robert Chambers 5
7= Scoring Points Clive Humby Terry Hunt 4
7= Good Thinking Wendy Gordon 4
7= After Image John Grant 4
7= Brand New Brand Thinking Mark Earls Merry Baskin 4
7= Truth Lies and Advertising Jon Steel 4
7=

How to Plan Advertising Alan Cooper

 4

 

Here are those that were most clicked on so far in 2005 - 2261 clickthroughs in all! This has to be a unique bellwether of account planning interest and attention.
Item Name Clicks
After Image - Grant 116
Mental World of Brands - Franzen Bouwen 104
Hidden Power of Advertising - Heath 88
£9.99 - Beigbeder 62
The Art of looking sideways - Fletcher 57
Welcome to the creative age - Earls 55
Scoring Points: Tesco Loyalty 47
Big Idea Book - Owen 45
The Pirate Inside Morgan 44
Facilitators Pocketbook 33
Brand New Brand Thinking - Baskin Earls 31
Sixty Trends in 60 minutes- Hill 31
Truth Lies and Advertising Steel 29
Brand stretch - Taylor 28
Wally Ollins on Brand - Ollins 28
Contemporary Market Research - Marks 27
Participatory Workshops - Chambers 26
Mission Shaped Church - Cray 25
New Marketing Manifesto - Grant 25