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Thursday 24th July 2008
Newsletters and Viewsletters

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Newsletters and Viewsletters

Brand Republic http://www.brandrepublic.co.uk/ If you are a member of the Marketing Society or subscribe to Marketing, Campaign or some of the other Haymarket mags then you can log onto this for nothing. Otherwise you have to subscribe. You get daily email newsheet and a monthly roundup. And of course you can search the archives.
Future Laboratory http://www.thefuturelaboratory.com/ Future Laboratory - a good looking website for an outfit that does bespoke consultancy and research and publishes a bi-annual View. They also issue a quarterly newsletter by email that won't cost you if you subscribe to their lifesigns network. Its a precis of some of the highlights of the research they do - it looks very useful. Future laboratory were highly recommended by a user of this site because for her they fill the gap since Henley stopped their subscription service.
IAB http://www.iab.com/ The interactive advertising bureau is a lone lobby for new media and internet issues. They have a newsletter called the IAM informer. Its not clear whether you have to give them $5000 for a membership but they've been sending me a newsletter for ages and there can be some useful stats. If you're not a member and go to one of their events they'll take £50 off you.
Nilewide http://www.nilewide.com/ Peter Wells contributed a chapter to the recentBrand New Brand thinking. Now this is a great idea. Nilewide is a network of communications researchers and planning people who read all the trade publications then summarise it and offer their own spin on it. It will save you acres of reading. The full subscription service costs several thousand a year. And it gives you weekly newsletters. This will save you a load of subscriptions for magazines you don't have time to read. A great idea if you can afford it.
Trendwatching and Springwise http://www.trendwatching.com/ Dunno much about these guys but they spotted my site and the newsletter looks like it has some ideas in it. They are a Dutch trends agency who have a new business ideas sister site as well called www.springwise.com. Like me they are offering free content to drum up business. Good luck to 'em!
WARC http://www.warc.com/ The world advertising research centre will require £1500 off you if you want all the services. But they offer a daily newsletter which provides a global round up of advertising news.
 
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