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Thursday 24th July 2008
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Information Sources

Company Reports http://www.annualreportservice.com/ View and download them from this site without paying!
MORI Polls http://www.mori.com/ Loads of stats from ongoing MORI polls. Very useful if you need a public opinion stat to back you up. You can also sign up for a regular highlights email. Really good. Only one grumble though. Wanted to use MORI in 2001 for a survey to get an agency some profile. They wouldn't let us use any results with the media without their written permission. So here is are an avalanche of MORI findings results paid for by client companies building MORI's own profile. Bit of a nerve but hey it's free.
UK Government Statistics http://www.governmentstatistics.co.uk/ Invaluable site of official stats. You can use this to find out what Gov stats and social trends used to if your agency bought them. Now that the 2000 census is coming through there are regular pieces about social shifts. Required reading.
UK parliament site http://www.parliament.uk You can have access to all of those special reports that MPs commission and hide behind. You'll need Acrobat installed to read them though.
Verdict Research http://www.verdict.co.uk/ THE retail consultancy in the UK. They don't give much away. I still remember them coming to my agency to give us the lowdown on retail. The year was 2000 ans apparently there was very little likelihood of Walmart getting stuck into the UK..heigh ho!
Vox pops http://www.voxpops.co.uk/v-search2.html Preview loads of voxpops on this site without paying. Your brand could be one of them!
 
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