Scrapbookc
Scrapbook
This is an area where I intend to put classic planning stuff - there's the HHCL manifesto Marketing at a point of change. There's Damian O'Malleys use of the Sistine Chapel brief to explain how to write great creative briefs. But the most recent strand is a group of people - the Diageo Planning team no less. Who will get a page to themselves and a piece about their April 2008 planning leadership training meet in Dublin. This scrapbook will expand as I find new classic piees of planning writing, thinking or organisation to inspire you.
This is an account of 2 days I spent with the leaders of the Diageo Global planning team in April 2008. What does a clientside planning department look like and what is expected from it?
 Everytime
there's a talk on writing a creative brief this story comes up. You can find
it in the APG blue book which is out of print.The
brief for the Sistine Chapel - how to stop Michaelangelo hitting the roof.....
THE HHCL Manifesto
 (2.7MB) Marketing at a point of change - Written by Adam Lury. This is a seminal document from the early 1990s written I believe by Adam Lury for the late lamented HHCL the greatest agency of its time. It still reads as a radical document. Imagine how we felt when we first saw it nearly 15 years ago?
(3.3MB) JWT Planning Guide- Written by the late Stephen King the Daddy of Account planning - you can get hold of Stephen's published works now from the APG - and I really must read and review it. But for now here is a taster.
| 
Planning Craft 
Home
