I have been planning on advertising for 22 years now, direct marketing for
15 years and integrated it all together with sales promotion, sponsorship,
PR and latterly the Web for the last 12.
Planning integrated comms campaigns is so much
fun it’s one of the main reasons I go to work. See below for the headlines or
click on the what's on offer page. There's a complete database of my
work experience in track record that you can search if it is particular experience
you are looking for.
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Went
freelance in September 2000 and in the last 4 years have worked for some
36 clients and 40 brands. |
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During 2002 have published articles in Admap,
Sharp Stick and Market Leader
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Speaker
at the Account Planning Group June 2002 summit on Planning on Integrated
communications |
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In my last agency I planned on Honda cars
for two years, a totally integrated communications account
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Planning director
at Grey Integrated and MHA/FKB Carlson before that
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Extensive brand consultancy
while at Grey Integrated.
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Shortlisting judge
for the APG Creative Planning Awards 1997
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Researcher: Full
member of the Market Research Society and the AQR - spokesperson for the
AQR
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Member of Church of England working party
advising ITC on amends to ITC Advertising Code
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Writer: Contributed
chapter on researching religion to Qualitative Research in Context,
a book published by the AQR in September 2000 that explores how qualitative
research is being applied today across a huge diversity of contexts. You
can find more details by clicking here.
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Awards won as
part of Honda account team 2 DMA Golds, 1 ISP Gold
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