Home Planning Craft Search Site History In their Own Words Branding Zone Brand Promise Brand Audiences Brand Delivery Product Zone Agencies Learning Zone Downloads People Site of the Month Medium of the Month Trumps & Raspberries Bookshop Misc Topics Site Feedback About AccountPlanning.Net Contact John Griffiths John Griffiths Creds Planning Craft Manifesto New Playing Field Scrapbook Integration Zone Planning Lexicon Create More Kata Planning Koan Site of the Month Blogs Web Links Tools Links Trade Links Information Sources Newsletters Trends Links Chrzanowska Psycho Links Anti Consumer Links Worth a Browse Classic Business Books Marketing Books Company Culture Books Retail Books Startup Books Globalisation Books Design Books Books With Websites Site Bookshop Relationship Marketing Books Viral Marketing Books Account Planning Books Advertising Books Brand Mythology Brands And Branding Books Research Books Brainstorming Books Creative Thinking Books Trends Books Booksales/Site Drinks Recent Reads Technical Books Internet Books Mobile Comms Books Knowledge Creation Books Over The Edge Books In Depth Reviews Brand Consultancies PR Agencies Design Agencies New Media Agencies Agencies Sales Promotions Agencies Media Independents Direct Marketing Agencies Research Agencies Advertising Agencies Freelancers Gallery of Exotica Community Area People Book Sales/Site Drinks Subscriber Pages Headhunters John Griffiths Network Changing Attitudes Company Reputation Advertising Agencies PR Agencies Design Agencies Brand Promises Advertising Books Brand Promise Topics John Griffiths Case Studies Changing Audiences Audiences Sizing Data Toybox Business Casing Brand Audiences Media Independents Direct Marketing Agencies Market Research Agencies Brands As Media Brand Audience Topics John Griffiths Case Studies Changing Behaviour Channel Marketing Internal Culture Benchmarking Delivery New Media Agencies Sales Promotion Agencies Brand Delivery Experiential Branding Mobile Marketing Viral Marketing Books Internet Books Brand Delivery Topics John Griffiths Case Studies Creating Reputation 6 Elements of Branding Brand Identity Brand Development Archetyping Brand Storytelling Branding Zone Brands and Branding Books Brand Mythology Books Branding Zone Topics John Griffiths Case Studies
 
 Home  |  Bookshop  |  Technical Books  

 
Thursday 24th July 2008
Bookshop - Technical Books

 Home  Planning Bookshop  Books n Websites
 Business Fiction  Indepth Reviews  Account Planning
 Creative Thinking  Brainstorming  Classic Business
 Brands And Branding  Brand Mythology  Marketing
 Advertising  Research  Relationship Marketing
 Retail  Company Culture  Globalisation
 Knowledge Creation  Trendspotting  The Internet
 Viral Marketing  Design  Startups
 Over The Edge  Technical  Book Sales
     

 

Technical
Going Visual Alexis Gerard Bob Goldstein 2005 Wiley
A significant book on a topic about which I'm very passionate - otherwise I wouldn't be running multimedia courses to train people to use digital recording devices in the course of their work. This book ought to be chapter and verse about how and why we should supplement our endless stream of text and numbers with some images. The book provides casestudies from one proprietor businesses to large companies who have started to use digital cameras as a fundamental way of working and have also built an image archive on the company server (very prudent). My reservation is that they get carried away with their own rhetoric. A picture isn't actually worth a thousand words - not if it isn't at all clear why the photographer took it. And faced with the practical difficulties of illustrating a book they have printed black and white visuals next to the text and colour visuals of the same images bound together in the centre. Which I understand but which illustrates dramatically both how much information is lost without high resolution and a caption. Colour photos look a little lost - black and white photos are downright misleading. What they don't confront is that images are even more ambiguous than words - so going visual without a clear theoretical framework may actually make things worse. There's a chapter on videoconferencing using some of the new kit from MIT which I have to admit is a little more natural. But they completely fail to address the factors which have inhibited video conferencing from its earliest days to the present where large numbers of us can video conference by mobile phone - but don't. So a promising start - yes you should go visual in your work - but lots more work to be done. Its about captions as well as capturing.
 
Book Cover

Podcasting Hacks, Jack D.Herrington 2005 O'Reilly

I haven't read this but I shall soon. I'm already dipping into it. One of the gaps in the multimedia side is an accessible introduction to audio. The books which are out are aimed at pro and semi pro musicians which isn't a lot of use for people trying to do something useful with their first interviews recorded in digital audio. Now podcasting has become huge. For those who haven't heard of it podcasts are audio recordings rather like radio programmes which people make at home and post on websites and blogs. So this book tells you everything you need to know about creating your own broadcasts. Which makes it an ideal primer. Even though podcasting is a Mac preoccupation the instructions cover both Macs and PCs - its very accessible and is ideal for people making their first steps in this area. The altnernative of course is to come on one of my multimedia training courses!

Book Cover
Adobe Photoshop Elements and Adobe Premiere Elements Classroom in a book collection Adobe 2005 Richard Riley 2002 PC Publishing
Official classroom in a book 2005 OK I haven't got this one. But I include it because the multimedia course I teach covers both Premiere and Photoshop elements. In fact we give the software away within the cost of the course. So if people want to get into both programmes here is a very easy way to do it. You get 30 day trial versions of both software programmes too. One good thing about these two is that they work with each other passing pics and image in either direction. I would expect the teaching to take account of this.
 
Book Cover
Adobe Premiere Elements Classroom in a book, Adobe 2005
Official classroom in a book 2005 I am a little ambivalent about books produced by manufacturers teaching you how to use their software. Why isn't a) their software easy enough to use without this and b) why don't they give this basic instruction away free with the product? Griping aside I've read this and done the course. I know Premiere and wanted a swift introduction to help me adjust to the entry level Elements version of the software which this did. Its very straightforward - I did 2 lessons a night and was done by Friday night. Shame to have to pay for it but more of a shame to have software sitting on your machine which you have paid for and don't know how to use. You get a 30 day trial version to play with while you're learning so you don't even have to buy the programme while you are making up your mind.
 
Book Cover
Audio Editing with Cool Edit, Richard Riley 2002 PC Publishing
If you're not a techie then apologies for posting these kinds of books but if you DO want to edit digital audio on your PC or Mac then Cool Edit is one of the easiest and most powerful sound editing packages available, it doesn't cost a lot and you can try it free for a month. Check out the Gadgets page for more details. This book really gets into the guts of Cool Edit and covers way more than you need for editing the odd vox pop, depth or group. But if you are interested in Cool Edit this book is a must have.

 
Book Cover
Quick Guide to Digital Audio Recording, Ian Waugh 2000 PC Publishing
For those of you who have discovered that you can now take your research material, edit it and drop it into your Powerpoint presentations this is a very accessible introduction to digital audio though inevitably it is oriented towards the home based musician

 
Book Cover
The Little Digital Video Book Michael Rubin 2001 Peachpit
A very accessible introduction to Digital Video. Though this isn't just about DV camcorders and non linear editing (what?!) It also covers project management and good camera technique as well. Very accessible even if I think he's wrong about timecode - which is laid down once and once only.

 
Book Cover
 
Copyright © 2005-2008 AccountPlanning.Net, All Rights Reserved. - Version 1.0