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Thursday 24th July 2008
Bookshop - Indepth Reviews

 Home  Planning Bookshop  Indepth Reviews
 Communications Challenge  QMR Rolling Review  brand new brand thinking
 Qual Research in Context    

 

In first 5 years there have been a number of indepth reviews where I would review a set of books or even chapter by chapter. In the interests of brevity I've put them all here.

 

 

 

 

Communications Challenge Julian Saunders edits the APG's colloboration with the Royal Mail on media neutral planning. The publication which saw the media agencies 'coming out' in comms planning for the first time. APG 2004
Qualitative Market Research - the Rolling Review - a set of 7 books which captures the oral tradition of the theory and practice of qual research, Reviewed one book at a time. and how do to it. Sage 2003
brand new brand thinking Merry Baskin Mark Earls edit a collection of some of the brightest new thinking about brands APG 2002
Qualitative Research in Context Laura Marks edits a wide ranging review of the frontiers of research where qual research is making inroads Admap 2000

 

 

 
 
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