March 2008

I think after this interval of non posting I had better give some explanation - I've been developing another site but 3 months into 2008 I don't seem to be anywhere nearer getting that one out. Stopping for a rethink then. I have articles coming out in Market Leader on Web 2.0 and in Admap celebrating the 40th anniversary of account planning. But otherwise well it has been rather too busy. So until I find my momentum again it could be a while before I add new content.

I should also point out that I am also the distributor for John Grant's Brand Tarot card set. And you can order the Brand Tarot cards online on my work website at Planningaboveandbeyond.com.

Re finding your way around this site

• Start with planning central which is the spine of the site.
• Planning craft is the yellow line
• The bookshop is the green line
• You'll find the sky blue line more suitable to those in the ad business because it is about brand promise,
• The dark blue line is for those more involved in behavioural change that's retail, design and the web
• The brown line is more oriented towards audiences :media, direct marketing and CRM
• The silver line is the branding zone
• The black lines are where the directory is of agencies and also people
• The maroon line is where the weblinks are.
• And I'm adding a line soon for clientside concerns.
• Have a play - if you get stuck just go to planning central look for the search page which allows you to search the site for whatever.